About Ginger Damon
Gigi Montrose is the inspiration of forward thinking, nonconventional, breaking all-the-rules women with fierce determination and can do attitudes. These are the women whose character and vibrancy prompted me to give praise to women motorcyclist.Ginger calls her motorcycle her greatest accessory, and wants to provide the ultimate technical apparel to women riders. Apparel that is also designed specifically for a women’s body. Feeling most women's motorcycle jackets felt like hand-me-downs, or she is wearing her boyfriend’s clothes.
"I felt marginalized that my choices for motorcycle apparel were an after thought, 'is this all I get?' I felt I wasn’t being seen as a female rider". Women motorcyclist needed a defined style. this was the brainchild of Gigi Montrose Moto Couture, feminine, rebellious and individual.
“Making Motorcycling Attractive.”