My Ethos
30.10.2025
7 mins



The gap I saw in the market was no one was looking stylish or modern. I didnt relate or identify
with the image we all know. Not that there is anything wrong with it but as my pysche veered
into riding a motorbike the old identy just doesnt fit. As a designer and creative person,
Fashion is provocative and has its subltle rebellion of not being like everyone else.
Having the courrage to go against the norm at all costs and create not only a product with a lot
of thought to it, but to create a new cultural identity, a new philosphy for the modern
motorcyclist. I have self invested all my time and energy into something I so passionately
believe in. I dont know how else to explain it but, to create and collaborate with those that
inspire me. Gigi Montrose is a reflection of you - your identity of what your beliefs and values
are.
We keep current in the lastest of techincal fabrics and materials for the best proctection and
abrasion resistance to meet and satisfy being CE certified and rated. All our gear goes thru
impact, abrasion and chemical testing to be sure you know what you are getting
The gap I saw in the market was no one was looking stylish or modern. I didnt relate or identify
with the image we all know. Not that there is anything wrong with it but as my pysche veered
into riding a motorbike the old identy just doesnt fit. As a designer and creative person,
Fashion is provocative and has its subltle rebellion of not being like everyone else.
Having the courrage to go against the norm at all costs and create not only a product with a lot
of thought to it, but to create a new cultural identity, a new philosphy for the modern
motorcyclist. I have self invested all my time and energy into something I so passionately
believe in. I dont know how else to explain it but, to create and collaborate with those that
inspire me. Gigi Montrose is a reflection of you - your identity of what your beliefs and values
are.
We keep current in the lastest of techincal fabrics and materials for the best proctection and
abrasion resistance to meet and satisfy being CE certified and rated. All our gear goes thru
impact, abrasion and chemical testing to be sure you know what you are getting